MANAGING PARTNER
RAÚL SANTAMARINA NAVARRO
Economist with a Master of Business Administration from IPADE. He served as General Director of IPADE Guadalajara from 1987 to 2003 and later as the first Rector of Universidad del Valle de México.
In 2007 he founded Santamarina Consultores, where he supports entrepreneurial families in the decisions that shape their future.
His purpose is to guide entrepreneurial families toward integration, harmony and continuity: preventing division, managing conflict and facilitating generational transition.
THE ENGAGEMENT
01
Succession is a process, not an event. We support the family in planning and carrying out the transition of leadership and ownership—who will lead, how the next generation comes in, how the founder steps back—safeguarding both business continuity and family unity.
02
The family protocol sets the rules of engagement between family and business: entry criteria, roles, rights and responsibilities. We help build it, together with the governance bodies that sustain it—family council and board of directors—and, above all, bring it to life.
03
Agreements need continuity. We provide timely follow-through so planning does not remain on paper, and the business becomes more institutional and less dependent on a single person.
04
Disagreement is natural; division is not inevitable. We facilitate dialogue and mediation to resolve differences before they put the family and the business at risk.
The grandfather founds it | The son enjoys it and the grandson picks up the pieces
The book can be purchased online through Amazon and is also available at Librerías Gonvill.
Available at Librerías Gonvill